N'ụtụtụ nke June 29, Bain & Company na Kantar Worldpanel jikọtara ọnụ wepụtara "Akụkọ Shopper China" maka afọ nke iri na-esochi.N'ime ihe ọmụmụ “2021 China Shopper Report Series One” ọhụrụ, ndị otu abụọ ahụ kwenyere na ahịa ngwa ahịa ngwa ahịa nke China alaghachila n'ọkwa ọrịa mbụ ya, na-ere ahịa na nkeji mbụ nke afọ a na-abawanye site na 1.6% ma e jiri ya tụnyere otu ihe ahụ. oge na 2019, na igosi usoro mgbake na-agafeghị oke.
Otú ọ dị, ọrịa na-efe efe enwewo mmetụta dị ukwuu na àgwà oriri nke ndị China na-eri nri n'ụdị dị iche iche, ma gbanwee nke ukwuu usoro oriri nke onwe.Ya mere, ọ bụ ezie na ụfọdụ edemede alaghachila na usoro mmepe tupu ọrịa ọrịa, mmetụta dị na edemede ndị ọzọ nwere ike ịdịte aka ma dịgide ruo ọgwụgwụ nke afọ a.
Usoro nyocha nke akụkọ a na-ekpuchiri mpaghara ngwaahịa anọ bụ isi, gụnyere nri ekpokọtara, ihe ọṅụṅụ, nlekọta onwe onye na nlekọta ụlọ.Nnyocha na-egosi na mgbe mbelata na nkeji iri na ise mbụ, mmefu FMCG abawanyela na nkeji nke abụọ, na usoro nri na ihe ọṅụṅụ, ngalaba nlekọta onwe na nke ụlọ ji nwayọọ nwayọọ jikọta ọnụ.Ka ọ na-erule njedebe nke 2020, n'agbanyeghị mbelata 1.1% nke ọnụahịa ire ere, nke uto ahịa na-akwalite, ahịa ngwa ahịa ngwa ahịa nke China ka ga-enweta uto 0.5% na ahịa afọ zuru oke na 2020.
Kpọmkwem, ọ bụ ezie na ọnụ ahịa ihe ọṅụṅụ na ihe oriri ndị a chịkọtara dara ada n'afọ gara aga, ire nke nri ndị a chịkọtara etoola megide usoro a, karịsịa n'ihi na ndị na-azụ ahịa na-echegbu onwe ha maka ụkọ nri na ịkwakọba nnukwu nri ndị na-adịghị emebi emebi.Ka mmata ahụike ọha na eze na-aga n'ihu na-abawanye, ọchịchọ nke ndị na-azụ ahịa na ịzụrụ ngwaahịa nọọsụ na-arị elu, na ahịa nlekọta onwe na nke ụlọ abawanyela.N'ime ha, arụmọrụ nke nlekọta ụlọ pụtara ìhè nke ọma, na-enwe mmụba kwa afọ nke 7.7%, nke bụ naanị otu n'ime ọnụ ahịa na-arị elu na mpaghara anọ bụ isi ngwaahịa.
N'ihe gbasara ọwa, akụkọ ahụ na-egosi na ịre ahịa e-commerce ga-abawanye site na 31% na 2020, nke bụ naanị ọwa nwere uto ngwa ngwa.N'ime ha, e-azụmahịa mgbasa ozi na-ebi ndụ amụbaala ihe karịrị okpukpu abụọ, na uwe, ngwaahịa nlekọta anụ ahụ na nri ekpokọtara na-ebute ụzọ.Na mgbakwunye, ka ọnụ ọgụgụ ndị na-azụ ahịa na-emefu n'ụlọ, a na-achọ ọwa O2O, na ahịa ejirila karịa 50%.Na-anọghị n'ịntanetị, ụlọ ahịa dị mma bụ naanị ọwa na-adịgide adịgide, ma ha alọghachilarị n'ọkwa tupu ọrịa ọrịa.
Okwesiri iburu n'uche na oria ojoo a ebutewokwa isi ihe ohuru ohuru: ndi otu obodo, ya bu, ikpo okwu Intanet na-eji ihe nlere anya tupu ire ere + iji nweta ma jikwaa ndi ahia site n'enyemaka nke "onye ndu obodo".N'ime nkeji mbụ nke afọ a, ọnụ ọgụgụ ntinye nke ụdị azụmaahịa ọhụrụ a ruru 27%, na nnukwu nyiwe ịntanetị na-ere ahịa ebubatala ịzụrụ otu obodo iji wusie njikọ nke ndị na-azụ ahịa ike.
Iji ghọta nke ọma mmetụta ọrịa na-efe efe na ahịa FMCG nke China, akụkọ ahụ tụlekwara nkeji nkeji mbụ nke afọ a na otu oge na 2019 tupu ọrịa ahụ.N'ozuzu, ahịa ngwa ahịa ngwa ahịa nke China amalitela ịmaliteghachi, na enwere ike ịtụ anya uto n'ọdịnihu.
Data na-egosi na n'okpuru mmetụta nke mgbake ngwa ngwa na uto agafeghị oke na mmefu FMCG, ire ahịa FMCG nke China na nkeji mbụ nke afọ a mụbara site na 1.6% ma e jiri ya tụnyere otu oge ahụ na 2019, nke dị ala karịa mmụba 3% na 2019 ma e jiri ya tụnyere. n'otu oge ahụ na 2018. Ọ bụ ezie na ọnụ ahịa ire ere dara site na 1%, ịmaliteghachi ugboro ugboro ịzụ ahịa kpaliri uto ahịa ma ghọọ isi ihe na-eme ka ahịa ahịa dịkwuo elu.N'otu oge ahụ, site na njikwa dị irè nke ọrịa na-efe efe na China, nri na ihe ọṅụṅụ, ụdị nlekọta onwe onye na nke ụlọ alaghachila na usoro "ọsọ ọsọ abụọ".
Oge nzipu: Ọktoba 22-2021